BRANTFORD, ONTARIO – The Digital Main Street Community Collaboration Project, a partnership between the Brantford-Brant Business Resource Enterprise Centre (BRC) and Hamilton’s Innovation Factory, launched today in an effort to assist restaurants and retailers with their digital marketing efforts. Through the project, 44 Brantford restaurants and retailers will receive digital marketing assistance in 2021.

Businesses selected for the program will receive a one-year subscription to ShopBrantford.com, a locally-owned digital marketing platform and directory, as well as access to the Digital Main Street Transformation Teams to help bolster their business’ online presence.

The Digital Main Street Community Collaboration Project funding was made possible through financial support from the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) and the Government of Ontario. It will be used to offer select local businesses a suite of digital marketing tools including: ecommerce functionality, online gift card sales, social media scheduling and preferred placement in ShopBrantford.com’s directory of over 3,000 locally-owned businesses. Assistance with graphic design, web design, copywriting, UX/UI and digital marketing will also be available to these businesses through the Digital Main Street Transformation Teams program.

The 44 businesses included in this funding will be restaurants and retailers who have a physical presence within the borders of the Downtown Brantford Business Improvement Area. Businesses selected for this program have already been contacted. Those that meet the criteria, but are outside of the Downtown Brantford BIA are able to join a waitlist by visiting shopbrantford.com/digitalmainstreet

“The BRC is excited to participate in the launch of The Digital Main Street Community Collaboration project in partnership with ShopBrantford.com and Innovation Factory,” says Mae Legg, Senior Small Business Consultant at the Brantford-Brant Business Resource Enterprise Centre. “This new initiative gives local small businesses an opportunity to strengthen their online presence and promote their products and services through a community driven online marketplace.”

“This investment in ShopBrantford.com will help us connect more businesses with local shoppers who are seeing in real time how supporting local helps to keep doors open,” says Avery Moore Kloss, owner of ShopBrantford.com. “Through this partnership not only are we able to help 44 businesses in downtown Brantford, but this boost will also help bring attention to the hundreds of businesses already using our site as a digital marketing tool.”

For more information about all the Digital Main Street programs available in Brantford, including ShopHERE, Transformation Teams and Digital Service Squad, please visit digitalmainstreet.ca.

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Media Contacts:

Mae Legg
Senior Small Business Consultant
Brantford-Brant Business Resource Enterprise Centre
mlegg@brantford.ca
519-756-4269 ext. 5845

Avery Moore Kloss
Owner/Shop Local Advocate | ShopBrantford.com
avery@shopbrantford.com
519-757-7467 

About Digital Main Street: Digital Main Street is a program that helps main street businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and a Digital Service Squad, a team of street-level team members who help main street businesses grow and manage their operations through technology. Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, Intuit QuickBooks, Square and Yellow Pages. A $42.5-million investment from FedDev Ontario and an additional $7.45 million from the Government of Ontario brought together the Toronto Association of Business Improvement Areas, Communitech, Invest Ottawa, and the Ontario Business Improvement Area Association to expand the Digital Main Street Platform in order to support more businesses to go digital as a response to the impacts of COVID-19. Learn more at digitalmainstreet.ca.

About the Brantford-Brant Business Resource Enterprise Centre: The Brantford-Brant Business Resource Enterprise Centre (BRC) is an integral part of the City of Brantford’s Economic Development and Tourism Department and the Ministry of Economic Development, Job Creation and Trade’s network of Small Business Enterprise Centres that serve Ontario’s small business community. The BRC’s goal is to assist in the creation and development of small business in the City of Brantford by providing business owners support and resources to start or expand their operations. Learn more at brantford.ca/brc.

About Innovation Factory: Innovation Factory is a non-profit business accelerator, serving as the catalyst for tech innovation in the greater Hamilton area since 2011. Innovation Factory provides business services, training and mentorship to help entrepreneurs with advanced manufacturing, clean tech, information tech, life science and social innovations to bring their ideas to market, increase revenues, attract investment and create jobs. Learn more at innovationfactory.ca

About ShopBrantford.com:ShopBrantford.com is Brantford’s most complete online directory dedicated to connecting consumers with small, local businesses to encourage a Shop Local connection. Their mission is to ensure citizens find a locally owned business first when searching for products or services online. Every year, more than 40,000 users (and growing) find a local answer on ShopBrantford.com. Every locally-owned business in Brantford-Brant can add a complimentary profile to the directory at shopbrantford.com/add.