Trail Mix: Local Artists, Local Trails

Tourism Brantford is pleased to announce the launch of Trail Mix, a program that merges local music with Brantford’s trail system in advance of International Trails Day on Saturday, June 4, 2022. Trail users can look for the signs posted on the kilometre markers along the trail between Hardy Road and River Road, located behind notable tourism destinations in Brantford including: Glenhyrst Art Gallery of Brant, Waterworks Park, Earl Haig Family Fun Park and Brant’s Crossing. Each sign includes a unique QR code to be scanned using a smartphone to gain access to free curated playlists featuring a total of 30 songs from 21 local artists.

Trail Mix spans 10 kilometres, from the Hardy Road trail entrance to River Road/Dike Trail intersection. There are a total of ten playlists along the trail, each with three songs and approximately 10-12 minutes long, which allows the trail user to continue discovering local music during the duration of their hike.

“Brantford’s beautiful trail system and abundance of local talent was a natural fit for Trail Mix,” says Kara Davey, Arts & Culture Development Officer with the City of Brantford. “The program was originally piloted by the City of Waterloo, who graciously helped us recreate this fun experience in Brantford.” Trail Mix was made possible with funding from Hamilton Halton Brant Regional Tourism Association.

There are a total of 21 local artists spanning different genres including country, folk, hip hop, soft rock, alternative, hard rock and reggae. The artists featured in the inaugural launch of Trail Mix include:

• Ashley LeBlanc
• Backburner
• Checkerboard Floors
• Chris Strei
• Cody Wood
• Donald McGeoch
• Eric Mills
• Fortune Cove
• Greg Gingerich
• Kid Joyce
• Innersha
• Jamie McCready
• Jeffrey Lorne
• Jocelyn June
• Joey and the Vinegars
• Kidd Dreadd ft. Bill Minnery
• Maddisyn Challe
• Monique Hunsley
• Rosaria Miriam
• SIVLE
• Tyler Wilson

Residents and visitors are invited to explore Brantford’s beautiful trails while listening to the sounds of local artists and share their experience on social media using the hashtag #BrantfordTrailMix. Please watch the demonstration video on YouTube, produced by Pynx Productions, to learn how to scan the signs using your phone.